Speeches don’t connect us. Presentations simply move information from one place to another. Standard PowerPoint presentations are a prescription for looking and sounding like everyone who has gone before you. But, when you choose to talk to people—really choose to reach out and connect—you have the power to change them. Creating change in people, projects, and organizations is what leadership communication is all about.
If you are going to succeed as a business communicator, the people you talk to have to respond the way you want them to, every time you talk. There’s always some change or “delta” you are trying to achieve. Clarifying that single, observable, measurable delta is what allows you to create influence. Dan Sapp’s “Delta Model” starts with the result you want from others.